This foolish frog waited too long. As the water got hotter and hotter he remained in the pan, acclimatising himself to the hot water, until it was too late. Sad to say, the poor frog was boiled to death before he could make up his mind. Had scalding water been poured over the frog in the beginning, he would have jumped high to escape, probably higher that he ever jumped before. But getting the heat just a little at a time, the poor frog never realised until too late that he was in hot water.

It's been said that recessions make good salespeople. There's logic to this because hungry salespeople know they're in a crisis and are able to utilise the power of self-development, which is unlocked in a crisis. This may be one of the positive values of the recession. But why wait. If you are really a professional make the jump now, don’t wait for the water to get too hot to handle.

We don't have to have a recession to sell our best. All we have to do is to make use of the mental and emotional attitude powers within us. Some salespeople are all too often like the frog. They go along with the idea that they can get by today with less than total effort and make up for it tomorrow. They are in hot water all the time but never realise it or don't care so they don't take a jump that will give them big rewards in selling until it's too late.