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Nº 10 — Make it Happen Every Day
How much do you accomplish each day? Do you turn work around quickly or does it get backed up on your desk, the victim of multiple distractions throughout the day? The most valued salespeople get things done despite the distractions – and there’s no bigger distraction than email. Let’s face it, email has many drawbacks despite all its benefits. It saps our energy, drains our creativity and often keeps us from doing what’s really important.

1. Avoid email for the first hour of the day. Most salespeople start their workday by checking their email. Then, before they know it, a good half hour or more has gone by as they send out a few quick messages, reply to inquiries and so on. So, break the routine and change the rhythm of your workday. Devote the first hour of your day to concentrated efforts on your most critical tasks. Don’t even peek at the email to see what’s there or you’ll open up all sorts of different drawers in your mind that will distract you from concentrating only on your real work

2. Focus on your most critical task. Each night ask yourself this question: “What can I do to earn my salary by 10.00 tomorrow? Deciding on your first, most critical task at night accomplishes two things. First, it prepares you to walk in the door the next day and get immediately to work without wasting time. Second, it lets you begin work knowing what needs to be done. On your drive to work, you’ll be thinking about that task and how to approach it. Even in your sleep your subconscious mind will be crafting solutions. So, turn off your email alarm, turn on your voicemail and walk into your office with a single focus – completing that critical task. Don’t drop in on a friend. Put on your blinders and tear into your task. The energy you’ll feel from accomplishing it will fuel you all day long

3. Manage your email. When you’ve finished your critical task you can take a look at your emails. Here are some tips for controlling the barrage of messages...

  • Turn off the alarm and check your email at designated times of the day
  • Process emails fully during those times. Delete what you can; respond immediately if you can do so, in less than two minutes. For anything requiring thought or research, schedule a specific time later in your day to take care of the matter
  • When you can, say what you need to in the subject line and leave the body blank
  • Set filters on your emails to presort by sender so you can process emails in priority order. Then deal with different categories of email at different times of day
  • Remember that email is no substitute for human contact. If it can and should be said in person, handle it that way

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