Peter is DaiShõ’s managing partner.
Academically trained, he has had experience in both sales and marketing, having held senior positions in companies in South Africa and the USA.
His experience as a brand and marketing manager, sales executive, key, strategic and global account manager and as one of the most prolific sales consultants and trainers in South Africa, makes him well qualified to assist clients in their quest for improved sales performance.
He founded DaiShõ in 1983 when he made the shift from competitive marketing strategy to sales training and sales strategy. Not only has he developed more than 16 sales training programmes — many now being used across the globe — but is also the author of the first book written about selling and sales techniques in South Africa’s — The Sales Executive’s Companion.
Peter plays a hands-on role in developing sales strategy, developing and coaching salespeople and structuring effective sales operations.
Book Peter Finkelstein to speak at your next function