For too long companies have viewed the sales operation as an important, but subordinated function in the value chain. Everyone recognises the importance of the function, but few executives have had any formal education in structuring optimal sales organisations or, the importance of providing salespeople with a fully effective, customer-centric mandate.

With more than 30 years sales consulting experience DaiShõ is geared to assist companies re-invigorate their sales operations, streamline practices and introduce protocols that work; that remove unnecessary delays and wasted time in sales and improve the overall performance and efficiency of the operation. The result, a sales operations that is…

High performing Low cost Able to deliver real customer satisfaction

The Sales Atom — the unique strategically aligned sales organisational structure and focus, developed by DaiShõ — integrates sales into the mainstream of the value chain, ensuring the optimal focus, and strategic alignment of sales, with organisational goals. Best practice in selling can only be achieved when the entire organisation works as an integrated unit, focusing on delivering incremental value to the organisation’s customers. Achieving this requires an infrastructure built around effective delivery, rather than accounting systems; process development based on customer satisfaction, rather than on company-driven imperatives.

To be fully effective the sales operation and sales executives must be recognised as an integral part of the value chain, rather than as an adjunct to strategic operations.

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